Shell stations going for new look

Source: theStarOnline

KUALA LUMPUR: Don't be surprised if you see regular Shell stations looking a bit different.

Shell is giving its stations a new look.

The change will be done in stages. All 250 outlets and the newly acquired ProJET retail stations will sport the new look by the end of the year.

Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd managing director Datuk Mohzani Wahab said the latest design based on the Shell Retail Visual Identity concept “would help to keep our retail brand image modern and up to date.”

“The new design also improves the effectiveness of our communication with customers on the forecourt so that customers get what they need at the right points in their fuelling 'journey'.”

Shell is the world’s largest single brand fuels retail business with 46,000 retail stations in over 90 countries.